Details matter
Most products we love “feel” good because they behave the way we expect. They rarely have the longest list of features or have that whiz-bang thingamabob the kids are all taking about. They have a focus which guides each and every decision. Because of their focus they remove the clutter; everything that doesn’t really matter. The iPod nano is one of these products, it lets you find and play your music really, really, easily.
There are dozens of other MP3 players on the market, yet Apple has nearly 85% of the market. How can this be? The Creative Zen does more than the iPod and is less expensive, why isn’t it selling like mad? While it’s true the Creative Zen packs more features into its player there are significant tradeoffs as a result: the interface is clunky, the buttons are stiff, the typography is careless, and the information displayed is overkill.
We work to make uSnacks “feel” good. Every time we make a change we make sure it makes the site “feels” better. It can be tempting to slap a bunch of features together and call it a site, but then you end up with junk. On paper it may have everything, but in reality it ends up being a nightmare to use. We started with buying snacks. That is what uSnacks is all about, making it more fun to buy snacks. We think about the details, like logging in and singing up, making the checkout process simple and easy, making the site easy to navigate, allowing you to see the items in your cart without shuffling you to another page, reducing the number of forms you fill out, making product images big and clear, and making it super easy to add items to your cart, these are a few of the things we think are important. The details are what make things special. We care about the details.